Category :

new business

  • A disappointing lesson in new business

    I’ve recently been doing some work for a client that revolved around finding a new agency for a particular requirement.  It’s been fascinating being on the other side of the desk for a change.  And what an experience. I did my own bit of due diligence around potential agencies and ident... read more

  • Running an agency selection process

    The Digital Strategy Unit was recently commissioned to help a client find a new digital agency to help them drive real performance and results through SEO and PPC. It was an enlightening experience as it was the first time I had been on the receiving end of pitches, having literally done 100's ov... read more

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