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  • Shared Vision + High Performance Culture = Success

    On Tuesday and Wednesday this week I attended the Supporting Champions 2018 Conference at the Emirates Stadium - it was my first time and it will not be my last.  2 days of incredibly powerful and useful insight from the world of elite sport and performance art, in particular from: Tony Strudwic... read more

  • Are you running your agency or is your agency running you?

    Unfortunately, the answer to this question is very often the latter, especially when trying to drive growth through the business.  Growth in itself is a really hard thing to manage, and it requires real focus and on-going attention to make it happen.  Meaning that, whilst key people focus on getti... read more

  • Look forward to 2018 only when you’ve looked back at 2017

    It's that time of year again - when everyone is publishing their predictions for the new calendar year, a really valid exercise with loads of PR and social media exposure as we are all keen to get some sort of handle on what we can expect in 2018. However, I would like to take a slightly differe... read more

  • Be better, not bigger.

    A digital agency is a complex and difficult thing.  You can have a plan on Monday that can be completely turned on it's head by Tuesday, and through no fault of your own - an unexpected client decision, a member of staff deciding to leave and you are then chasing yourself and trying to steady the s... read more

  • A disappointing lesson in new business

    I’ve recently been doing some work for a client that revolved around finding a new agency for a particular requirement.  It’s been fascinating being on the other side of the desk for a change.  And what an experience. I did my own bit of due diligence around potential agencies and ident... read more

  • The Accidental Boss

    A hypothesis: A talented digital creative gets frustrated with life working for someone else, being restricted by the process and people around him/her, not being able to really be creative.  So he/she decides to leave and go freelance, picks up work straight away from their previous agency, not... read more

  • Running an agency selection process

    The Digital Strategy Unit was recently commissioned to help a client find a new digital agency to help them drive real performance and results through SEO and PPC. It was an enlightening experience as it was the first time I had been on the receiving end of pitches, having literally done 100's ov... read more