Running and growing a successful agency is a difficult thing. So having external, experienced and impartial input at both strategic and operational levels (as well as everything else in between) is extremely useful and valuable.
20+ years agency experience
From start up to global network
Operations and Finance
“David brings us a very solid and structured approach and the business is in a more robust state than ever before due to this organisational approach.”
“We’d lost our way after a couple of years of just doing what our clients asked for. David gave us the strategic clarity and direction we needed to get us doing what we’d always wanted to do, and get the business back on track.”
“David keeps us focused on performance – we address every issue we face in the context of our strategic goals and long-term plans, sounds simple, doesn’t it?”
David started The Digital Strategy Unit in 2015 after having spent the previous 20+ years in agencies – in design and advertising in the pre-digital age, and in digital since 1999. From a boutique design agency to the might and scale of McCann, he’s worked in agencies of all shapes and sizes and with clients of all shapes and sizes too – from established multi-$bn multi-nationals to start-ups.
He has a real passion for creative and digital agencies – the business/marketing landscape, the agency output and value it brings, the business model, the commercial opportunity, the value they can bring to clients as well as the changing nature and dynamic of client-agency relationships.
He also has a passion for the numbers – it’s very common for agencies to struggle to make the money that they should, from everything from day rates to charging model to processes and time/project management, not to mention client management as well of course.
His work with agencies now takes many forms – from on-going Non Exec Director positions to ad-hoc work on specific projects and issues.
The Digital Strategy Unit Ltd
2 The Park, Park Lane, Sowood,
Halifax, HX4 9LE
M: 07836 523 568