The Agency Growth Specialists

Delivering strategic, business and financial success for agencies and their owners

What We Do

Strategy & Proposition

Every business needs clarity around what it does, who it does it for and what makes it different – these things are often discussed and interrogated with an agency’s clients but often neglected for the agency itself. Without a clear strategy everything else is both irrelevant and meaningless.

Growth & Commerciality

Once a clear strategy is in place it is then about the plan for delivering it, growing the business and improving financial performance, from new business, business development, client service, structure, team, forecasting and estimating – this is about the entire process involved in doing great work.

On-going Support

Running an agency business is a difficult thing, there are many variables in the mix – clients, the team, the competition, technology, the consumer…. So, regular catch ups on progress are essential – firstly as it brings focus back to the plan, also because it drives discussion and agreement on changes and next steps.


  • Forecasting
  • Strategy
  • Proposition
  • Systems & Process
  • Client Service
  • Business Development
  • New Business
  • Team & Structure
  • Profitability

Why Work With Us

Running and growing a successful agency is a difficult thing. So having external, experienced and impartial input at both strategic and operational levels (as well as everything else in between) is extremely useful and valuable.

20+ years agency experience

From start up to global network

Strategic Development

Operations and Finance


“David brings us a very solid and structured approach and the business is in a more robust state than ever before due to this organisational approach.”

“We’d lost our way after a couple of years of just doing what our clients asked for.  David gave us the strategic clarity and direction we needed to get us doing what we’d always wanted to do, and get the business back on track.”

“David keeps us focused on performance – we address every issue we face in the context of our strategic goals and long-term plans, sounds simple, doesn’t it?”


David Crawford – Director & Founder

David started The Digital Strategy Unit in 2015 after having spent the previous 20+ years in agencies – in design and advertising in the pre-digital age, and in digital since 1999. From a boutique design agency to the might and scale of McCann, he’s worked in agencies of all shapes and sizes and with clients of all shapes and sizes too – from established multi-$bn multi-nationals to start-ups.

He has a real passion for creative and digital agencies – the business/marketing landscape, the agency output and value it brings, the business model, the commercial opportunity, the value they can bring to clients as well as the changing nature and dynamic of client-agency relationships.

He also has a passion for the numbers – it’s very common for agencies to struggle to make the money that they should, from everything from day rates to charging model to processes and time/project management, not to mention client management as well of course.

His work with agencies now takes many forms – from on-going Non Exec Director positions to ad-hoc work on specific projects and issues.

Get In Touch

The Digital Strategy Unit Ltd
2 The Park, Park Lane, Sowood,
Halifax, HX4 9LE
M: 07836 523 568